Economic Impact

Fiesta Generates $340 Million

In 2017, the UTSA Center for Community and Business Research released its economic impact study of Fiesta San Antonio. Economic Impact is the total effect of financial activity (expenditures) that only occur because of the existence of an event. The study found that Fiesta San Antonio:

  • Contributed $340.1 million in sales to the local economy (compared to $284 million in 2007).
  • Supported 3,464 full-time-equivalent local jobs.
  • Provided $206.3 million in value added to the area.
  • Generated sales tax collections of $3.6 million for local government
  • Generated $188.0 million in spending by non-local visitors, which supported more than 1,840 full-time-equivalent jobs, $111.8 million in value added and $2.0 million in sales taxes for local government.
  • Attracted 2,512,489 event attendees.
  • Mobilized 75K volunteers.

The $340 million impact of Fiesta San Antonio is greater than many other well-known festivals like the Kentucky Derby and Indianapolis 500 Festival.


During the study, it was found that 88% of Fiesta San Antonio attendees indicated that they were Hispanic. This percentage is adjusted for event attendance, and breaks down per event as follows:

Fiesta Carnival


A Night in Old San Antonio


Fiesta Oyster Bake


A Taste of New Orleans