The second king to reign over Fiesta is El Rey Feo, the “Ugly King.” This monarch comes from a medieval tradition in which peasants elected one of their own as king for a day. El Rey Feo became an official part of Fiesta in 1980. The Rey Feo Scholarship Foundation and Rey Feo Consejo Educational Foundation sponsors El Rey Feo. Candidates for the title raise money that’s given to students for their college expenses.