Get ready, San Antonio—Fiesta® Fiesta presented by TOYOTA is the official kickoff celebration of Fiesta® San Antonio, bringing the city together for 11 unforgettable days of music, food, parades, and culture. This free, family-friendly event sets the stage for the entire Fiesta® season with live entertainment, the beloved People’s Parade, a Military Salute, and the traditional opening ceremony that signals the start of the citywide festivities.

Fiesta® Fiesta 2026, presented by TOYOTA, takes place on Thursday, April 16, 2026, at Travis Park, marking the start of Fiesta’s 135th Anniversary! Thousands of locals and visitors will gather in the heart of downtown to trade medals, enjoy San Antonio flavors, and celebrate with friends and family. Whether you’re a first-time Fiesta-goer or a lifelong tradition-keeper, Fiesta® Fiesta presented by TOYOTA is where the magic begins.

Check out the Fiesta® Fiesta presented by TOYOTA schedule below!

• The People’s Parade – San Antonians march together to celebrate community spirit.

• Military Salute – Honoring the men and women who serve.

• Opening Ceremony – The official moment that launches Fiesta® San Antonio 2026.

• Pin Pandemonium presented by Monarch Trophy Studio, Buy Fiesta medals and other merchandise and support Fiesta Member Organizations.

• Live Music & Entertainment – Bands, cultural performances, and festive energy throughout Travis Park.

• Food & Beverages – Taste local favorites and enjoy the flavors of Fiesta.

See photos and videos from previous Fiesta® Fiesta events.