Freddie Cervera

Freddie Cervera is a leader who brings heart and hustle to everything he does. With more than 30 years of experience in healthcare, business development, sales and marketing, Freddie currently serves in a Sales and Marketing capacity at Blue Skies of Texas, formerly known as Air Force Village. This role allows him to combine his business savvy with his deep passion for helping people feel at home, especially those who have served our country. Freddie developed his passion for hard work though his many years working at his family’s business – Paris Hatters a 107-year-old, world famous landmark, established in 1917. Starting his career in the family business gave him a strong work ethic, passion for helping others and desire to give back to our community.

Freddie’s career has taken him across the country and around the globe, launching new business ventures and breathing new life into organizations in both emerging and competitive markets.

Giving back is second nature to Freddie. He’s served on the boards of the San Antonio Zoo, the San Antonio Symphony, Symphony League, and Central Catholic High School’s Alumni Board. He also serves with pride on the Board of Mission Heritage Partners —the dedicated support group for Texas’s only UNESCO World Heritage Site (the San Antonio Missions), the Fiesta Hat King Society (Fiesta Hat Party) the San Antonio Fiesta Commission, member since 2005, and past duties include, Elected Commissioner – 2014 – 2017, 2019 2022, Membership Committee 2015 – 2017, PMO Outreach, Co-Chairman 2015 – 2016, Fiesta Verde 2015 – 2017, Compliance and Accreditation 2019 – 2022, Economic Impact, Marketing 2019 – 2022, Fiesta Headquarters Office Search Team 2021, Participating Member Organization Representative 2018, a volunteer at a Night in Old San Antonio, and long standing member of the Town Club of San Antonio. Other civic affiliations have included The Fiesta Flambeau Parade Association, Witte Museum, National Multiple Sclerosis Society and American Cancer Society.

When he’s not working or serving his community, you’ll find Freddie with his family. He is married to his beautiful bride Peggy, and they’re the proud parents of their daughter, Tate, who now lives in Dallas with her husband. Rounding out the family is Bailey, a goldendoodle who never misses a chance to hop in the car for a ride and has tons of canine charm and their grand dog (goldendoodle), Paisley.

An alumnus of the University of Texas at San Antonio, Freddie is proud to represent his alma mater and the city he loves. He always strives to make San Antonio a better place to live, work, volunteer and grow. He looks forward to serving the Fiesta San Antonio Commission as an Elected Commissioner.